Cento + 1 Alberto Rosselli for Saporiti Italia

101 years after the birth of Alberto Rosselli, an exhibition at the ADI Design Museum retraces the work of the Italian architect and designer, one of the founders of ADI and the Compasso d'Oro, as well as art director of Saporiti Italia from 1966 to 1976

A journey - creative and colorful - between past and present for get to know the projects of Alberto Rosselli, a reference figure in Italian design, in a scenographic, dynamic and at the same time in-depth way.

The ADI Design Museum of Milan , from 7 - 30 October 2022 , hosts a scenographic exhibition which, 101 years after its birth, celebrates one of the founders of ADI and the Compasso d'Oro, as well as art director of Saporiti Italia from 1966 to 1976.

Curated by Federica Sala and with installation by Marti Guixé, 100 + 1 Alberto Rosselli for Saporiti Italia alternates original pieces and historical documents with 100 Jumbo armchairs reinterpreted by ten architectural firms plus a rare chaise longue Moby Dick, which give the exhibition its name and which will be the protagonists of the auction 100 + 1.

The link between Alberto Rosselli and ADI

The exhibition, in collaboration with the Sergio Saporiti Research Centre, the Alberto Rosselli Archives, directed by Paolo Rosselli, CSAC / University of Parma and Iuav University of Venice / Projects Archives, is organized at the ADI Design Museum in Milan, inside an institution - ADI, the Italian Association of Industrial Design - of which Alberto Rosselli was one of the founders in 1956 together with Gillo Dorfles, Ignazio Gardella, Vico Magistretti, Bruno Munari, Angelo Mangiarotti, Marcello Nizzoli, Antonio Pellizzari, Enrico Peressutti, Giulio Castelli, Albe Steiner and Gio Ponti, with whom Rosselli had also created the prestigious Compasso d'Oro award in 1954.

The (modern) relationship between Rosselli and Sergio Saporiti

Conceived as a non-monographic retrospective, the exhibition focuses on the concept of modernity that has permeated Rosselli's work, thanks to the meeting with Sergio Saporiti, starting from the intuition of working on materials and technologies non-typical of the furniture sector, as well on the use of plastics and composite materials, which have allowed Saporiti Italia to create objects with original shapes and functions, totally revolutionary for the time and still absolutely contemporary today.

The contemporary designers involved

The central element of the exhibition is a large glass bookcase that houses 100 Jumbo armchairs in a hundred different colors, chosen by ten leading international architectural firms - Maximilian & amp; Doriana Fuksas, Marti Guixé, Toshiyuki Kita, Mauro Lipparini, Park Associati, Portman Architects, SITE James Wines, storagemilano, S20M Antonio Ventimiglia, Carlos Zapata - and an original white Moby Dick chaise longue from 1968.