The most important fair in the ceramics and bath furnishings sector is ready to go, with a new image for 2013: striking simplicity and intuition, to fully grasp the spirit of the Italian ceramics industry. The graphic image of the poster for Cersaie 2013, the International Fair of Ceramics for Architecture and Bath Furnishings, has been designed by Luigi Capraro, the student at the ISIA in Bologna who won the third edition of Beautiful Ideas, the competition organized by Confindustria Ceramica and Edi.Cer. The theme of this third edition was Cersaie and praise of normality: an invitation to look with disenchanted eyes at the world as it is, and ceramics and bath furnishings as elements that belong, in terms of history and expressive/functional potential, to everyday life.