Opened last October at Locate Triulzi, Scalo Milano is the new metropolitan area inserted in the urban fabric as the first shopping district that gathers together all kinds of excellence Made in Italy: fashion, food and design.
Scalo Milano brings Italy a district that offers the best in furnishings and complements for the home. A true hub of aesthetic inspiration and infectious creativity. Over 20 monobrand stores of the most exclusive design brands, including Alessi, B&B Italia, Cappellini, Cassina, Molteni, Kartell, Vitra.
The magazine Interni is the media partner of the conference CNCC Retailer Day 2017 organized on Thursday 22 June, with a central focus on themes of design, retailing and innovation.
“We could not fail to promote, together with Scalo Milano, a conference on the theme of distribution and innovation of design products. The very timely topic is how to bring innovation to traditional retailing. The debate involves a series of players who talk about how to transmit and bring out the value of the excellence of Italian design, and therefore of Made in Italy, through varied approaches to distribution, also using the new digital technologies,” says Gilda Bojardi, editor of Interni, explaining the reasons behind the choice of joining Scalo Milano in this initiative.
The event will welcome many authoritative speakers from the worlds of economics, politics, industry and design.
The program:
9.30 Check-in and welcome coffee
10.00 Opening session – moderator Mino Politi, CEO of Webmobili
Greetings: Roberto Folgori, President of Commissione Sviluppo Retail CNCC, member of the board of directors of Dedem Automatica; Sen. Vincenzo Gibiino, President of Ferrari Club Italia; Filippo Maffioli, President of Commissione Factory Outlet CNCC, CEO of Promos Group; Gilda Bojardi, Editor of Interni
10.15 Introduction
Carlo Maffioli, President of Promos Group and Locate District; Emanuele Orsini, President of FederlegnoArredo; Massimo Moretti, President of CNCC, Head of Retail Beni Stabili SIIQ
10.45 One to One – moderator Paola Dezza, journalist at Il Sole 24Ore
Luca Fuso, Chief Brand Officer Ferrari; Marco Boglione, Founder and Chairman BasicNet Group
Kappa, Robe di Kappa, Jesus Jeans, Superga, K-Way, Sabelt),
11.15 Coffee Break
11.45 Conversations – moderator Mino Politi, AD Webmobili
Giulio Cappellini, Founder and Art Director Cappellini; Roberto Cazzaniga, Project Manager Flagship Store Interni; Claudio Feltrin, President and CEO of Arper, President of Assarredo; Stefano Giovannoni, Architect/Qeeboo; Giulio Iacchetti Designer/InternoItaliano; Federico Luti, Commercial Director Kartell; Giulia Molteni, Director for Retail, Marketing & Communication Molteni&C. / Dada
12.50 The Store E-Volution – talk by Raffaella Pinto, Head of Research CBRE
13.10 Lunch