Production of the idea, an exhibition in Como and Milan, and a prize of 2000 euros for the winner. These are the motivating factors of the comON Design 2012 international competition, the fulcrum of comON, the first project of “creativity sharing” devoted to finding the best Italian and foreign creative talents, with the goal of putting them in touch with the Italian textiles industry and the Como production district, in the areas of art, fashion and design. The 2012 edition is supported by six of the best companies in the area, Desalto, Lema, Poliform, Living Divani, Limonta and Riva Industria Mobili, which make room for young creativity, producing projects and encouraging interaction between talent and manufacturing. Each of the firms, by 20 July, will choose one work for concrete production of a prototype, with the participation of the designer.