The special edition of the international Compasso d'Oro is the result of a partnership between Adi and the General Commissioner for Italy at Expo 2025 Osaka

On June 20th, on the occasion of the awards ceremony of Compasso d'Oro 2024, Adi in partnership with the General Commissariat for Italy at Expo 2025 Osaka have announced the special edition of the Compasso d 'International gold, the winners of which will be announced in Osaka, in the Italian pavilion designed by Mario Cucinella, during the universal exposition scheduled from 13 April to 13 October next year.

The International Compasso d'Oro has the task of presenting on a world stage the principles of design quality and social responsibility that have consolidated the value of the Italian "Nobel" of design over 70 years of history. A multidisciplinary jury will reward the most innovative and significant projects that will address the theme of Expo 2025: "Designing the future society for our lives".

The macro theme of the International Compasso d'Oro is divided into three subthemes to which the project proposals must respond:

- Saving lives: protect and save the lives of individuals. This subtheme can be associated, for example, with measures against infectious diseases through improved public health, initiatives to prevent and reduce the risk of natural disasters or global catastrophes, and harmonious coexistence with nature.

- Empowering lives: enriching people's lives and expanding their potential. Candidate projects may concern distance education through the use of ICT (Information and Communication Technologies); promoting a healthy lifestyle and maximizing human potential through the use of artificial intelligence and robotics.

- Connecting lives: individual lives that connect to build communities and enrich society. This subtheme can cover, for example, the power of partnership and co-creation, advanced communications and designing a data-driven society.

“The objective that Adi sets itself with this international edition of the Compasso d'Oro is twofold”, comments Luciano Galimberti, president of the association for industrial design: “The sharing the method and values ​​of Made in Italy with the world, but also creating an opportunity for comparison, thanks to the partnership with the Italian pavilion".

Design is a central element of Made in Italy, one of our excellences recognized throughout the world”, explains Mario Vattani strong>, General Commissioner for Italy at Expo 2025 Osaka.

We are proud to collaborate with Adi on the creation of a special edition of the International Compasso d'Oro aimed at all the countries participating in the Expo. At the Italian pavilion we will host the exhibition dedicated to the finalists and the award ceremony for the winners. Italy thus becomes the center of a universal language of ingenuity and creativity at the basis of which there is Italian know-how".

Nominations for the International Compasso d'Oro can be submitted on starting in September.

Elena Sgarbi, deputy Italian general commissioner of Expo 2025 Osaka, explained the initiative to us.
“We have signed a memorandum of understanding with Adi in view of Italian participation in the universal exposition. We have identified design as the underlying theme of the story of Italy today that we want to bring to Japan because design is capable of combining tradition and innovation, high technology and craftsmanship, creativity and industrial dimension.

Design is the flagship of Made in Italy, it is a language that is immediately perceived by anyone regardless of their nationality, it manages to overcome any type of barrier, linguistic or cultural. The design improves people's existence, an aspect that is linked to the general theme of Expo 2025, that is, "designing the future society for our lives".

And it is precisely around the theme of the Expo that the special edition of the international Compasso d'Oro revolves, with the winners who will be chosen by an international jury and awarded inside the Italian pavilion, a ceremony which will be followed by the exhibition of the finalists which will be inaugurated on 5 September 2025".

What does the collaboration between Adi and the General Commissioner for Italy's participation in Expo 2025 Osaka consist of?

“The one with Adi is a wide-ranging collaboration to promote the participation of the Italian design system in Expo 2025. In addition to the international Compasso d'Oro, we will host numerous projects in the Italian pavilion, such as temporary exhibitions of historic and emblematic Compasso d'Oro alongside new products to give visibility to the quality of the designers and the diversity of the projects during the six months of the Expo ”.

What is the role of design for the Italian pavilion?

“Design is the common thread of the story of Italy that we will bring to the Expo, of an Italy that has its excellence rooted in the past and in high craftsmanship, but is projected towards the future, distinguishing itself for technology > advanced. With design we respond to the main theme of Expo 2025, because design is a functional part of our lives and brings you beauty and well-being.

Furthermore, through design we tell the historical relationships that bind us to Japan: since the 1960s we have seen Italian designers working for important Japanese companies and, vice versa, Japanese architects and designers living in our country and collaborating with our companies.

Italy and Japan share a strong aesthetic sensitivity, an ancient and sophisticated culture, a centuries-old artistic and artisan tradition, as well as contemporary technological and industrial innovation.

An affinity told by the Ambassadors of the Italian pavilion, prominent Japanese personalities who we chose because they are linked to our country in various fields, such as the famous designers Toshiyuki Kita – already on the jury of the Compasso d'Oro 2024 - and Ken Okuyama”.