Lexus announced the six finalists of the Lexus Design Award 2022, selected from the 1,726 proposals presented by creatives from 57 countries . Young talents will have the privilege of being followed by four renowned international designers - Sam Baron, Joe Doucet, Sabine Marcelis and Yosuke Hayano - with whom they will interact directly during the ' the entire development process of their projects, with a budget of 3,000,000 yen (approximately € 23,000) each.
What is the Lexus Design Award
Now in its 10th edition, the Lexus Design Award has continued to evolve since 2013 with the mission of supporting and nurturing young creatives. Indeed, the international competition identifies promising talents whose innovative ideas receive high-profile cross-media training thanks to a consolidated global platform. The finalists of the ' 2022 edition were chosen for their original solutions that contribute to a better tomorrow , applying the three fundamental principles of the Lexus brand: < strong> anticipate, innovate and involve.
