A prize to support cultural projects of various kinds throughout the Italian territory, to support and support them in communicating beauty, understood in its broadest and most universal meaning: art, tourism, history, landscape care, creativity and design, scientific and technological research, agri-food heritage and manufacturing excellence.
Now in its second edition, the announcement of the Fondazione Italia Patria della Bellezza, aimed at promoting Italian talent in its various forms (we talked about it here), saw the participation of 140 projects from all over Italy, among which the four direct winners were selected, in addition to the initiatives chosen for the 3 special prizes promoted by prominent realities, such as Gruppo Montenegro, Luxottica and IGP Decaux, and the 13 initiatives 'adopted' pro bono by communication agencies.