What is the Fondazione Italia Patria della Bellezza and what it does

The financing of communication activities to enhance the competitive value of the territories

The support of Fondazione Italia Patria della Bellezza is dedicated in particular to the financing of activities relating to communication, promotion and branding, with the objective to make existing virtuous realities grow and fill the void related to the diffusion aspect (and therefore perception) of cultural projects in Italy, thus instilling awareness of the competitive value and the strategic role at national level of the territories scattered throughout the country.

Projects already awarded and supported

The Lazzaretti Veneziani project in the Venetian lagoon, a symbol of beauty less known to the general public enhanced by an active community, was awarded in the 2020 as a virtuous example of conservation and promotion of a special environment, both from a naturalistic and historical point of view.

The winners for the 2021 call were MUDIS - Museo diffuso Santadi (Sardinia), Gypsotheca and Museo Antonio Canova (Veneto) which each received a prize of 30,000 euros with which to finance specific communication activities, while the Borghi Sibillini (Marche) and Mus-e (in all Italia) have been awarded the pro bono implementation of the branding and communication activity.

Communication agencies that have 'adopted' pro bono some of the virtuous projects 

Various realities responded to the call, accepted the proposal and enthusiastically joined the challenge, each selecting one or more projects to follow pro bono.

To date, the projects adopted by the communication agencies are: Firenze Greenway, chosen by Studiolabo; Corsini Botanical Garden and Blast, followed by Studio Tiss; Monte Bibele Archaeological Park - Archeology of the Rite, adopted by Nascent; the Diffused Museum of the Five Senses of Sciacca and Festival NU, adopted by Strategic Footprints; The Fishmongers of Giulio Romano, supported by Idea; Undecided Spaces - In Loco. Widespread Museum of Abandonment, followed by Encanto PR.

These agencies, which immediately worked to support the projects, are joined by other important companies in the world of communication for the 2022 call such as TBWA , M & amp; C Saatchi , Craftede The Branding Letters.

The network expands with new partnerships and special prizes

The 2022 edition of the call also sees the presence of new partners and promoters who contribute to increasing support for projects and thanks to which they are new special awards were created, such as the Gruppo Montenegro - Human Spirit award and the Luxottica Digital Award; also confirmed the IGPDecaux Award and the media partnership with Lonely Planet.