The home is increasingly the center of people's daily lives and this is demonstrated by both the growth in attention and spending capacity towards all satellite sectors and creativity increasingly aimed at the development of models on a human scale, production of sustainable products and integration projects between different environments, which has now become a necessity more than a priority.
From these premises the new edition of HOMI- Il Salone degli Stili di Vita scheduled at Fieramilano (Rho) from 5 to 8 September with a dynamic and renewed format that will explore this and other trends, ranging from the design object to the 'Italian and international craftsmanship; from fragrances to textiles, from furnishing decorations to table and kitchen accessories and accessories, to gifting. An in-person fair to be held at the same time as Supersalone, the special 2021 event of the Salone del Mobile and Milan Design Week, confirming the priority role of the Milanese city as the capital of design.
An appointment awaited by many of the international buyers in the sector who have decided to confirm their presence at an event that they consider the best opportunity to forge and build long-term partnerships and which continues to offer a wide and vast choice of goods, as well as being the place to discover trends and product news. An international vocation supported and promoted also thanks to the collaboration with ICE, Agency for the promotion abroad and the internationalization of Italian companies, thanks to the important incoming program on the event aimed at hosting the most important buyers in the sector and which enhances, once more, the leading role of the Italian market, one of the most active and growing in the sector.
Numbers in hand, the national production of household products was estimated at 4, 4 billion dollars in 2020: Home Products exports were € 3.4 billion in 2020, exceeding imports, which, in their opinion at times, they recorded a slight decrease (-7.6% in €, falling to a value of € 1 583 million).
A versatile scenario capable of being explored by the dynamism of a unique format such as that of HOMI, The Salon of lifestyles, designed to enhance its richness and accompany the different types of visitors through experiential paths and special projects, which enhance the content of the event and make it usable from different points of view and above all according to the different needs of operators and consumers.