The evolution of markets and sales channels was the focus of the tenth Pambianco Interni Design Summit which took place on 26 June in Piazza Affari in Milan

The 10th Pambianco Interni summit, entirely dedicated to the Furniture & Design, analyzed the evolution of markets and sales channels in this phase of redefinition of company operating methods.

The day was introduced by David Pambianco, CEO Pambianco who later acted as moderator of the Summit and Gilda Bojardi, Director of Interni Magazine.

The speech by Gilda Bojardi, Director of the Internal System, highlighted the importance of the US market in the export of Made in Italy.

It is important for top-of-the-range Italian brands to enhance the quality of the product and the coherence of the image with an organized distribution through single-brand shops on the street, in the most representative areas of large cities, from New York, to Los Angeles, to Miami, in Boston, in Chicago, in San Francisco, in Washington, etc...

This aspect was highlighted by the Interni event last May in New York, "BIG ITALY in NY", in which the 50 single-brand Italian Design stores distributed from Madison to NoMad, up to Soho, were celebrated.

Following this, Alessio Candi, Consulting and M&A Director Pambianco introduced the topic of discussion with the presentation of the research “Design in movement. The evolution of markets and sales channels".

The research began with the sharing of some fundamental data to frame the sector as a whole.

First of all, it was highlighted that, at a global level, 2023 recorded furniture and lighting consumption of approximately US$ 538 billion, a value down by -6% compared to the previous year and which returns to the pre-covid values ​​of 2019.

In terms of geography, Asia Pacific, which remains the most important area in terms of volumes with 40% of the total, together with Europe recorded a more limited decline, of -2% and - respectively 7%, compared to North America and the rest of the world which align with a decrease of -11%.

However, it is interesting to note how the high-end segment has held up (57 billion US$ vs. 56 in 2022) compared to a non-luxury segment down by -7%. Our country also performed well, closing the year in substantial balance with the previous one and reaching US$ 14.6 billion, equal to 2.7% of the global turnover of the sector.

Our exports will be worth 12 billion euros in 2023, down by -4% but were balanced by growth in the domestic market. The top international markets are France, with 17% of the shares, followed by the United States (+13%), Germany (+9%) and the United Kingdom (+8%). Furthermore, it is interesting to note the growth trend recorded by the United Arab Emirates, of +8% in 2023 which, in light of the data for the first quarter of 2024 (+14%) seems destined to continue. Finally, e-commerce, as in many other sectors, is going through a period of normalization after the euphoria of the pandemic period.

David Pambianco then started the first series of interviews aimed at understanding from entrepreneurs and managers their points of view and experiences on the themes that emerged in the first part of the summit.

The following followed on stage: Denise Archiutti, Board Member Veneta Cucine; Paolo Tormena, Founder & CEO Henge; Antonella de Martino, CEO Meridiani and Oscar Marchetto, Chairman and CEO SOMEC.

The first part of the morning was concluded by Marco Casamonti, Founder Archea Associati and Giammichele Melis, Europe Property Leader Arup.

The Summit then resumed after the coffee break with interviews with Anna Nardi, CEO Nardi; Romeo Sozzi, Sole Director of Sozzi Arredamenti and Elia Bonacina, President and CEO of Bonacina 1889.

Finally, to crown the intense morning of work, the round table began, which gave space to the points of view of Gianluca Mollura, CEO of Mohd, Mollura Home Design and Stefano Cazzaniga , CEO Interni | CEO Luminaire.

The event is organized with the support of: Alpac, Quadrivio & Pambianco - Made in Italy Fund II, Stellantis and Tramo.