Inserted in the context of the city’s third-largest park at Porta Nuova, the installation United for Progress designed by the architect Mario Cucinella for Audi, a wooden ark in the form of an amphitheater, designed to be disassembled, became a signal of resilience and encouragement for Milan, a city that has never stood still. The conference held for the occasion, with the participation of the mayor Giuseppe Sala, Alida Forte Catella, CEO of COIMA Image, Fabrizio Longo, director of Audi Italia, and Mario Cucinella, stimulated a debate on the major issues of urban regeneration, the need for an environmental transformation, and the energy transition towards truly sustainable mobility.

This was the only installation of this IDW – together with the new products presented in the showrooms – that made us reflect on the values of a future based on a new idea of beauty. The beauty of sustainability, which the city wants to achieve for tomorrow.