We’ve already said it, but We’d like to emphasize it again: the pandemic and its restrictions do not have to translate into a gap of initiative and communication. Milan has gone through another April without the Salone del Mobile, but not without a reduced version of the FuoriSalone: the 2nd INTERNI Designer’s Week unleashed a program of online and offline communication, spreading the word on new projects and products, and on the research companies and designers have carried out together with talent, passion and determination.
This June issue reaps the results: it is totally dedicated to the courageous rebound of Milan, though in compliance with the protocols of the situation. The city, a proving ground par excellence for creativity, has once again not avoided coming to grips with unknown quantities, as we have documented in our coverage of presentations, encounters and talks in showrooms and at the Biblioteca degli Alberi.
Inserted in the context of the city’s third-largest park at Porta Nuova, the installation United for Progress designed by the architect Mario Cucinella for Audi, a wooden ark in the form of an amphitheater, designed to be disassembled, became a signal of resilience and encouragement for Milan, a city that has never stood still. The conference held for the occasion, with the participation of the mayor Giuseppe Sala, Alida Forte Catella, CEO of COIMA Image, Fabrizio Longo, director of Audi Italia, and Mario Cucinella, stimulated a debate on the major issues of urban regeneration, the need for an environmental transformation, and the energy transition towards truly sustainable mobility.
This was the only installation of this IDW – together with the new products presented in the showrooms – that made us reflect on the values of a future based on a new idea of beauty. The beauty of sustainability, which the city wants to achieve for tomorrow.