Regeneration is a chemical process produced by man. Rebirth is a natural process, which can also belong to the metaphysical sphere. Design seems to belong to both categories.” This is the starting point for Andrea Branzi’s reflections on Design Re-Generation, the theme developed in the exhibition-event organized by Interni for the FuoriSalone 2022 and explored in the articles of this issue.
Regeneration as design practice
The title points to regeneration as a design practice, whose aim is not just to recuperate what has already been constructed and produced, but also to improve the quality of life of the inhabitants and users of these artifacts. Design Re-Generation also refers to a new generation of designers with a regenerative approach - an approach of ‘restoration’ based on a principle of care - who have adopted a new viewpoint on the challenge of sustainability: to heal the rift with nature we need to act on it from within, studying and learning about its mechanisms through a multidisciplinary approach, avoiding the perception of a reality separated from that of human beings.
This is asserted by Andrea Branzi, and also emphasized in an interview with Sarah Ichioka, a member of the advisory board of the 23rd Milan Triennale due to open on 15 July. It is also demonstrated in the projects of Shahar Livne, Fernando Laposse, Studio Ossidiana and many other designers under 35, raised in the era of ecological disaster that began prior to their birth. In an equally visionary but also realistic way, the exhibition Design Re-Generation organized by Interni sets out to present a series of innovative proposals in which the creativity of well-known exponents of international design interacts with the most advanced research of companies - for example, of Michele De Lucchi with Whirlpool - with the shared aim of finding concrete solutions to improve our present and the near future.
Four locations between installations and exhibitions
The event takes place from 6 to 13 June, in four different locations: Università degli Studi di Milano, with the presentation of 38 projects, including exhibitions, temporary works of architecture and installations; the Orto Botanico di Brera, where Carlo Ratti and Italo Rota create an interactive installation for Plenitude on the theme of energy; Audi House of Progress at Piazza Cordusio, a creative research lab to address future visions of sustainable mobility; and Cappellini@IBM Studios Milano at Piazza Gae Aulenti, hosting two exhibitions curated by Giulio Cappellini on the home and the products of tomorrow.
Kitchen Annual, FuoriSalone Guide and digital KingSize
Attached to Interni June, Annual Cucina 2022 (50 new projects in the kitchen: wine cellars and resorts, hi-tech appliances, the art of the table, the new farmers and a rich product review). And also the FuoriSalone Guide, both hard copy and digital (enriched with videos of new products and institutional products from the companies) with all the information to discover installations, performances and novelties presented by the companies, and the KingSize in digital version (over 200 product cards) that can be consulted on the internimagazine.it website from fixed and mobile. Devices.