Personalized technology improves the quality of life, spaces and relations in connected communities. An essential, pure approach to design underscores the stylistic codes of public spaces in the post-Covid era. The search for a perfect form to give to innovative technology permits us to design increasingly linear, contemporary spaces. The process whose matrix is the architectural design of the 20th century finds its maximum expression in today’s design. This means that every single object takes on a symbolic value as well as a formal function, and that the quality of the artifact, the creative act of its making and its heritage represent important values to communicate, beyond simple functional use.

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Paolo Caimi marketing manager Hitachi Cooling & Heating Italy
Duccio Grassi architect and founder Duccio Grassi Architects
Tomohiko Sato Senior Designer Product Design Department Hitachi
Kaori Shiina designer and Hands on Design art director

Moderator: Matteo Vercelloni, architect

The talk was produced with the support of Hitachi Cooling & Heating Italy

marketing director Hitachi Cooling & Heating Italy
Born in Milan in 1962, he started his career in technical and sales ro- les joining the thermotechnical sector at the beginning of 90’s. After 6 year as a sales agency’s partner, he decided to strengthen his expertise and skills in a multinational context, joining Carrier SpA: in those years a fundamental training environment in HVAC field. In 2007, when Hitachi’s exclusive distribution agreement on the Italian market was over, Paolo Caimi joined the Company in order to create the marketing and after-sales unit.
architect and founder Duccio Grassi Architects
Graduated in Civil Engineering in Bologna, Duccio Grassi is the founder of the architecture firm with offices in Milan and Reggio Emilia, Duccio Grassi Architects. The design activity of the studio ranges from the residential and corporate field with projects in Europe, China, the Middle East and Africa, to the world of retail for which since the 80s it has been involved in the design of stores of important fashion brands and materials as the flagship stores for Max Mara in the main international cities. For the hospitality he designed the interiors of the Al Hamra Luxury Complex (The Plan Award 2015) in Kuwait City and of the Sofitel The Obelisk in Dubai (November 2020). Duccio Grassi's poetics are aimed at design rigor, with a careful study of light and the relationships between volumes and great attention to detail.
Senior Designer Product Design Department Hitachi
43 years old, from Tokyo, Tomohiko Sato graduated in the United Kingdom. Soon after, he joined a London based design studio working across a wide range of industries, including furniture, interior and public realm. Currently, as a Senior Designer at Hitachi Product Design Department in Tokyo, Tomohiko Sato is committed to Air-conditioning design. In order to design Silent-Iconic, an orthogonal panel tought to be harmonized with interiors, Tomohiko Sato recolled architectural design language and took inspiration from minimalist, though solemn, work of the Japanese Architect Yoshio Taniguchi.
designer and Hands on Design art director
Japanese entrepreneur and designer with a degree in Tokyo, she has been working in Milan since 1987 where she deals with design, art direction and consultancy. From 1987 she collaborated with the De Pas-D’Urbino-Lomazzi studio. Since 2005, as a freelance, she developed projects in the fields of Industrial and Interior design. In 2015 she founded the Shiina+Nardi Design studio with Riccardo Nardi in Milan. The same year they register the brand Hands on Design, which produces and sells objects of high design craftsmanship, designed by international designers and made by well-known Italian and Japanese master craftsmen. An ambitious and sustainable project to give new life to crafts and local communities also promoted through the presence at events and at fairs and with the support of modern digital communication.
Born in Milan in 1961, in addition to carrying out design activities on an architectural and territorial scale, in the field of retail and of products, he was responsible for the scientific curating of exhibitions and events, including those of a permanent nature. He collaborates on an ongoing basis for various magazines related to the world of architecture and design such as Interni, Casa Vogue, Costruire, Abitare, Domus, Lotus, Casabella, D.E, Flare, D-Donna and others. Since 2000 he has been editorial consultant for Interni magazine, of the Mondadori Group. As an author he has published numerous volumes dedicated to architecture and interior design for the types of Edizioni L'Archivolto, Arnoldo Mondadori Editore, Electa, Carocci, 24Ore Cultura. He has taught at the Milan Polytechnic, the European Institute of Design in Milan, the Brera Academy of Fine Arts, ISAD, the Milan Polytechnic School of Design e Istituto Marangoni Milano.