The design school as a place of research for the new Made in Italy In the period of great change we are going through today, the design school – seen as a place of research and a strategic observatory on new scenarios – takes on a central role, returning to its status as a meeting place between the needs of companies and the creative intelligence of the younger generations. The result is the concept of a ‘fluid school’ where companies can conduct experiments with freedom from requirements and processes of production, while at the same time the educational experience of the students develops with a forceful orientation towards innovation. This is the perspective behind the new teaching model of the School of Design of Istituto Marangoni in Milan, where real and digital experiences complement each other, providing the students – guided by outstanding art directors – with the visionary capacity to design the ‘new normal.’

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Stefano Caggiano design critic and Program Leader, Istituto Marangoni Milano Design
Giulio Cappellini art director Istituto Marangoni Milano Design
Patrizia Moroso art director Moroso
Elena Salmistraro Designer and Istituto Marangoni Milano Design Mentor

Moderator: Patrizia Catalano  journalist

The talk was produced with the support of Istituto Marangoni Milano Design

design critic and Program Leader, Istituto Marangoni Milano Design
Design critic specializing in design languages, he has been collaborating for several years with Interni (Mondadori) writing many articles on new trends in the world of design. Author of various books as The languages of design and The genres of design, he has a long experience as a design teacher in Italian and international universities and currently holds the position of Program Leader for the Department of Product Design of the School of Design, Istituto Marangoni Milano. His previous professional experience includes, among other things, the position of senior researcher for the big data-based consulting agency NextAtlas, for which he has worked extensively on forecasting new emerging trends in the contemporary scenario.
art director Istituto Marangoni Milano Design
Trained as an architect in Milan, he is an emblematic figure in the international design panorama. Cappellini’s work covers a vast array of furnishing elements. Through his most ambitious project, his company Cappellini has become a bona fide trendsetter, such that he has become universally recognized as a talent scout for young professionals. Cappellini is also Art Director of brands Ceramica Flaminia, Icone Luce, IGV Lift, Istituto Marangoni Design Campus and an ambassador of Istituto Marangoni. He also teaches as a visiting professor at many schools of architecture and design around the world, and organizes exhibitions and events with various institutions.
art director Moroso
She joined the management team of the family business producing sofas, armchairs and furnishing accessories in the mid-Eighties and in just a few years transformed the firm into a leading international design brand through important and fruitful collaborations with designers and architects. While creating a fusion of technology and hand-crafting, over the past twenty years she has built up a collection of iconic designs with a coherent hallmark but uniquely reflecting different latitudes and local cultures that over the years have been hosted in Italian and international museums.
designer and Istituto Marangoni Milano Design Mentor
With a degree in Fashion Design and Product Design at the Politecnico di Milano, Elena Salmistraro founded in 2009 together with her husband, the architect Angelo Stoli, her own studio dealing with architecture and design. She is the creator of a highly recognizable stylistic trait, she is interested in developing a work that straddles illustration, design and visual arts, through which she intends to define a highly energetic communicative code eager to stimulate emotionality and sensitivity. Her creations are characterized by an attention to detail and by such a harmonious search for forms, pursued in anthropomorphism and primitivism, to create images on the edge between fantasy and reality. She works as a designer and artist / illustrator for the most renowned companies in the sector. Her projects have been selected for important exhibitions in Italy and abroad and she exhibits at the most important national and international trade fairs in the sector where over the years she has been awarded prestigious prizes as the Salone del Mobile Milano Award as "Best new designer. "(2017) and the Icon Award (Marmomac 2018). Since 2017 sha has been appointed Ambassador of Italian Design in the world.
Architect, professional journalist, she was responsible for the design and architecture section of the weekly IO Donna, the annex of Corriere della Sera and collaborated as a freelance for important national and international newspapers (AD France, The World of Interiors, Marie Claire Italy, Corriere della Sera). For many years he has collaborated with Interni Magazine, where he coordinates the Interni Annual attachments and the international events of the magazine (Barcelona, London, Madrid, Miami, New York). He has published volumes on the theme of living for Rizzoli Italia, Rizzoli New York, Mondadori Arte and Electa. Lives and works in Milan.