The temporary installation United for Progress designed by Mario Cucinella Architects is
set up in the park BAM - Biblioteca degli Alberi in Milan where its pure, simple and circular shape relates to the green context by inserting itself between the geometric lines of the park. The identity of the project is symbolically represented by the sign of infinity which can be seen following the progress of the structure and which well represents the idea of a way of being where places, people and skills are at the center of a path aimed at meeting challenges and to go beyond limits.

Consisting of a modular metal sub-structure and entirely covered with wooden panels, a symbolic material of the sustainable paradigms of the city of the future, the central arena, made up of 12 steps (6 on each side), offers visitors an informal gathering space (in the compliance with the prevention and control measures of SARS-CoV-2), as well as new perspectives of the park, both during the day and at night, thanks to an integrated full-LED lighting system.

The project was carried out following the principles of Design for Disassembly: it will be possible to separate and recover all the materials used once the Interni Designer's Week and the exhibition period have ended. The installation thus becomes an extension of the park's public space, a place of exchange and knowledge conceived as an urban laboratory in which to explore a rediscovered relationship between man and nature, to connect us to common values and projects and imagine a sustainable future together.

Watch it LIVE at 6:30 pm

Speakers:

GIUSEPPE SALA Mayor of Milan
GILDA BOJARDI INTERNI editor
ALIDA FORTE CATELLA CEO COIMA Image and Vice President Fondazione Riccardo Catella
FABRIZIO LONGO Brand Director AUDI Italia
MARIO CUCINELLA Architect MC A – Mario Cucinella Architects

moderator: GIANGIACOMO SCHIAVI journalist

 

We thank Officine Tamborrino for the seats NO SMOKING design Andrea Epifani

GIUSEPPE SALA
Mayor of Milan
°
Milanese, with a degree in Economics and Commerce from Bocconi University, he has been a director of leading international corporations, including Pirelli and Telecom Italia. In 2009 he took on the position of General Director of the City of Milan, until his appointment as CEO of Expo 2015 S.p.A., in June 2010. In May 2013 he was named Commissario Unico Delegato del Governo for Expo Milano 2015, a position he held at the same time as that of CEO of the company. His love for Milan and his conviction that it is possible to make the city a more just, international and livable place led him to enter the world of politics. Since June 2016 he is the Mayor of the City of Milan.
ALIDA FORTE CATELLA
CEO COIMA Image and Vice President Fondazione Riccardo Catella
°
Of Sicilian origin, she moved to Milan where in the '80s she founded COIMA Image, playing the role of CEO an independent company dedicated to Integrated Design, Interior Design and Space Planning, whose mission is to create places of the highest quality and contextual sensitivity, through design excellence. With over 30 years of history and 25 professionals, COIMA Image boasts a long track record in office and residential design and integrated architectural design. In addition she holds the role of Vice President of the Riccardo Catella Foundation, a Foundation dedicated to her husband Riccardo, founder of COIMA srl, whose vision gave rise to the Porta Nuova Project. The Riccardo Catella Foundation develops projects related to the territory and all sustainable practices to protect the environment.She takes part of the Board of COIMA srl, the family company operating in the real estate industry since 1974.
FABRIZIO LONGO
Brand Director Audi Italia
°
With a degree in Political Science from LUISS in Rome, he has had a long career in the automotive sector. Since 1987 Longo has held various positions inside Fiat Auto S.p.A., becoming Vice-President for European Sales. In 2005 he became Worldwide Sales Director at Aprilia. In 2006 he was named Sales Director of Toyota Italia, and two years later he became Sales Director of BMW Italia (2009-2011). He then moved to Hyundai Motor Company Italy as General Director. Since 1 February 2013, Longo is the Brand Director of Audi Italia
MARIO CUCINELLA
Archiect MC A – Mario Cucinella Architects
°
Multi-awarded architect, and designer, is the founder of MC A - Mario Cucinella Architects. The firm was established in Paris in 1992 and today has offices in Bologna and Milan. In 2015, Cucinella founded SOS - School of Sustainability – a multi-disciplinary post-graduate program in Bologna, an integrated education, practice, and research experience intended to build a culture of sustainability. The impact and significance of his work –both environmental and social – as an architect and educator have been recognized worldwide and most recently (2017) with Honorary Fellowship Award by the American Institute of Architects (AIA) and by the Royal Institute of British Architects (RIBA) who bestowed upon him their prestigious International Fellowship (2016). In 2018, he was the Curator of the Italian Pavilion at the Biennale Architettura 2018 with “Arcipelago Italia” an exhibition project bringing the interior territories of Italy to the fore. In 2017 he started his activity as a Designer, working with major Italian design companies. In 2019, on the occasion of the Milan Design Week, he presented the design collection "Building Objects" inspired by his architectural projects.
GIANGIACOMO SCHIAVI
journalist
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Giangiacomo Schiavi began his journalistic career in 1977 at the “Libertà” in Piacenza, then at the Resto del Carlino, at the editorial offices in Bologna and Rome, where he worked on politics and current affairs. Since 1987 he has been at Corriere della Sera, where he was responsible for the news of Rome, deputy head of the news and head of the news in Milan from 1996 to 2004, then deputy director from 2009 to 2015. For his articles he received the Buzzati and Carosso awards. After his trip in a camper in 24 episodes in the neighborhoods of Milan, he was awarded with the Ambrogino d’oro of the City in 2007. He is currently a columnist for Corriere and is responsible for the column of responses to readers “Noi cittadini”. Among his publications:Nucleare all’Italiana (1986), Ho ammazzato Gigi Rizzi (1996), Il piccolo Maracanà (1999), Sani per scelta (2005, con Edoardo Boncinelli), Contro vento (2005, con Ambrogio Fogar), Medici umani, pazienti guerrieri con Gianni Bonadonna. Buzzati, il giornale segreto. “Scoop”, storie di giornalisti da prima pagina (2014). Ancora giovani per essere vecchi. Buone notizie (2015). Meno male (2018).