Earth Day has been celebrated since faraway 1962, with official recognition since 22 April 1970 on the part of all the countries in the Northern Hemisphere, following the Unesco Conference in San Francisco, with the proposal of John McConnell (1969). Industry has an active role in this scenario. The recovery of materials, their reuse and regeneration, from savings of hydric and energy resources in production activities to research on renewable sources, putting a halt to the destruction of fundamental habitats, and the protection of endangered species: all these factors combine to produce a new sustainable awareness for industry 5.0.

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Sergio Doriguzzi, CEO SAIB
Ico Migliore,  architect and co-founder Migliore+Servetto Architects
Giuseppe Pedrali, CEO Pedrali
Francesca Pievani and Alice Zantedeschi,  founders Fili Pari

Moderator: Donatella Bollani architect and journalist

Graduated in Management Engineering at the Politecnico di Milano in 2009, Sergio Doriguzzi is currently the CEO of SAIB, one of the leading Italian manufacturers of raw and melamine faced chipboard panels. After his professional experiences in Barilla and Procter & Gamble in the field of Operations, in 2011 Doriguzzi joined SAIB. Here, he has mainly dealt with the technological innovation of manufacturing processes in view of producing new kinds of chipboard panels, though his efforts have also gone into continuously evolving the company’s supply chain which is focused on the recovery and regeneration of end-of-life wood. This is the key activity of the industry that has been solidly managed by his family for more than 50 years.
architect and co-founder Migliore+Servetto Architects
University professor in Italy and South Korea, architect, winner of three ADI Compasso d’Oro Awards, in 1997 he founded with Mara Servetto Migliore+Servetto Architects studio. He has contributed to discussions on the evolution of urban and interior design with texts and articles published worldwide. He creates projects with a strong identity and experiential connotation for major international brands, museums and cities, characterized by a narrative use of light and an empathic relationship with new technologies. He was ambassador of Design for the Italian Design Day in Doha in 2019 and in Seoul in 2020.
CEO Pedrali
Born in 1966, he is CEO and Head of Operations Department at Pedrali spa, with responsibilities on the processes of Research and Development of products for the company, founded in 1963 by his father Mario, appreciated for the production of modern furniture for the contract and residential sectors. In the early ’90s, together with his sister Monica, he takes over the reins of the company marking the beginning of a new stage in the production process. He has always been involved in the implementation of an 100% Made in Italy industrial process, capable of combining artisan tradition, engineering excellence and creative brilliance, experimenting with innovative production technologies and the use of diversified materials.Particularly sensitive to the issue of sustainability, Giuseppe Pedrali outlines an activity in which all processes are carried out in line with a sustainable enviromental policy. Thanks to the collaboration with italian and international designers and to a far-sighted vision, Pedrali spa has a distribution network of more than 100 Countries worldwide.
founders Fili Pari
Fili Pari is the innovative start-up founded by two young entrepreneurs and trained designers Francesca Pievani and Alice Zantedeschi. The company has specialized in clothing made with the material they patented MARM \ MORE, the first innovative fabric enriched with marble powder of which it exploits its potential to give natural colors and unique aesthetic effects. The project was born in the university benches of the Politecnico di Milano with the aim of telling new stories with an innovative and emotional flavor, introducing Italian research and creativity. Fili Pari is currently incubated in Polihub, a business accelerator of the Politecnico di Milano and partner of the start up.
architect and journalist
Freelance and web editor for the development of special digital content in the fields of architecture and design, he teaches at the 24Ore Business School and is a member of the ADI "Research for Enterprises" Commission. From March 2015 until April 2018 she was Deputy Editor of Domus magazine and responsible for inserts and special editions of the monthly magazine (Editoriale Domus). He has held positions of responsibility both in the direction of print and digital sector media (including Arketipo, Area, Come Ristruttuire la Casa,, and in the design and implementation of publishing products and services, first of all within the Sole 24 ORE-Business Media Group - for fourteen years -, and subsequently at the Tecniche Nuove Group.