Italy has the largest number of world heritage assets, and for this reason it is one of the countries of great cultural influence. Design is an integral part of this universe: exporting design and granting visibility to the figures operating within the chain of creation and production can contribute to confirm the guiding role of Italy, bringing new impetus to our cultural system. This also happens thanks to promotion of our national system abroad, activated by the Ministry of Foreign Affairs through the formulation in 2017 of the Italian Design Day, which has permitted communication of the quality of our products on an international level. This initiative in collaboration with ITA-Italian Trade Agency sets out to promote the most original and innovative Italian production on the Swiss market, with an accent on the environment and sustainability
Welcome
Gilda Bojardi, editor Interni
Speakers:
Silvio Mignano Ambassador of Italy in Bern
Carlo Maria Ferro president Italian Trade Agency
Antonio Citterio architect and co-founder ACPV
Riccardo Blumer architect and Director Accademia di architettura dell'Università della Svizzera Italiana (USI)
Giuliano Mosconi president and CEO Zanotta andn Tecno
Moderator: Matteo Vercelloni, architect