In collaboration with ICE Agenzia, a discussion on how to promote the most original and innovative Italian production on the Swiss market, linked to the issues of the environment and sustainability

Italy has the largest number of world heritage assets, and for this reason it is one of the countries of great cultural influence. Design is an integral part of this universe: exporting design and granting visibility to the figures operating within the chain of creation and production can contribute to confirm the guiding role of Italy, bringing new impetus to our cultural system. This also happens thanks to promotion of our national system abroad, activated by the Ministry of Foreign Affairs through the formulation in 2017 of the Italian Design Day, which has permitted communication of the quality of our products on an international level. This initiative in collaboration with ITA-Italian Trade Agency sets out to promote the most original and innovative Italian production on the Swiss market, with an accent on the environment and sustainability

Gilda Bojardi,  editor Interni


Silvio Mignano  Ambassador of Italy in Bern
Carlo Maria Ferro  president Italian Trade Agency
Antonio Citterio  architect and co-founder ACPV
Riccardo Blumer  architect and Director Accademia di architettura dell'Università della Svizzera Italiana (USI)
Giuliano Mosconi president and CEO Zanotta andn Tecno
Moderator: Matteo Vercelloni, architect

Ambassador of Italy in Bern
Born in 1965 and graduated in Law from the University of Rome La Sapienza, Ambassador Mignano joined the diplomatic service in 1991. He has served in several important positions in the Ministry of Foreign Affairs and in the Italian diplomatic missions abroad (Embassies of Italy in Havana and Nairobi). He served as Consul General in Basel (2004-7), Ambassador of Italy in La Paz (2007-10) and Ambassador of Italy in Caracas (2015-19). From 14 June 2019 he is Ambassador of Italy to Switzerland and Liechtenstein. He speaks Italian, English, French, German and Spanish. He is also a writer, poet and illustrator.
President Italian Trade Agency
Carlo Ferro is President of the Italian Trade Agency. He has had a career of over 30 years in the management of companies strongly focused on competing in global markets. Former President and for 15 years CFO of the STMicrolectronics Group and President of STMicroelectronics (Italia) S.r.l, Ferro is currently member of the QuattroR investment fund board, adjunct professor at the LUISS Business School, co-scientific director of its post-graduate course in Corporate Finance, lecturer in Planning and Control at the LUISS-Guido Carli faculty of Economics and professor of the post-graduate course in Innovation Management at the Milan Catholic University. Former Vice President of Assolombarda and member of the EC Strategic Forum for Important Projects of Common European Interest.
architect and co-founder ACPV
Italian architect and designer, he began his career in the field of industrial design alongside Paolo Nava (1972-1982) and later collaborated with architect Terry Dwan (1986-1996) with whom he created buildings in Europe and Japan. In 2000 he founded with architect Patricia Viel, the international architectural and interior design company Antonio Citterio Patricia Viel. In addition to architectural work, Citterio collaborates in the industrial design sector with Arclinea, Axor-Hansgrohe, B&B Italia, Flexform, FLos, Iittala, Kartell, Maxalto, Olivari, Technogym, TVS and Vitra. He was a professor of architectural design at the Mendrisio Academy of Architecture. Among the numerous awards received during his career: the Compasso d'Oro - Adi award in 1987 for the Sity modular model by B&B Italia and in 1994 with Mobil by Kartell; the "Royal Designer for Industry" award from the British Royal Society of Arts in 2008 and the Artusi Award in 2007.
architect and director Director Accademia di architettura dell'Università della Svizzera Italiana (USI)
Graduated in Architecture from the Milan Polytechnic and trained in Mario Botta’s office. He has designed numerous buildings, exhibitions and furnishings, and taught for many years. In particular, his design works have received prestigious recognition. He works in groups such as Blumerandfriends, in which he devised the “Physical Exercises of Design and Architecture”, permanent and temporary exhibits, teaching exercises, conferences and seminars. Professor at the Academy of Architecture- USI since 2013. Since September 2017 he is director of the Academy of Architecture, USI in Mendrisio where he is professor of Architectural Design and Introduction to the creative process.
President and CEO Zanotta
After graduating in Economics at Urbino University in 1974, he completed a master’s degree in business strategy and management at the ISTAO. He has occupied various positions within major companies in the design sector, such as: CEO Poltrona Frau, Chairman Cappellini Cap Design S.p.A., Chairman & CEO Cassina S.p.A. He was the driving force behind the creation of the Poltrona Frau Group, which was quoted on the Milan stock exchange in 2006 in the STAR segment. In 2009 he undertook a new business initiative with Tecno S.p.A., where he is Chairman and CEO. In 2017 with Tecno he led the acquisition of a majority stake in Zanotta, taking on the role of Chairman and CEO there.
Born in Milan in 1961, in addition to carrying out design activities on an architectural and territorial scale, in the field of retail and of products, he was responsible for the scientific curating of exhibitions and events, including those of a permanent nature. He collaborates on an ongoing basis for various magazines related to the world of architecture and design such as Interni, Casa Vogue, Costruire, Abitare, Domus, Lotus, Casabella, D.E, Flare, D-Donna and others. Since 2000 he has been editorial consultant for Interni magazine, of the Mondadori Group. As an author he has published numerous volumes dedicated to architecture and interior design for the types of Edizioni L'Archivolto, Arnoldo Mondadori Editore, Electa, Carocci, 24Ore Cultura. He has taught at the Milan Polytechnic, the European Institute of Design in Milan, the Brera Academy of Fine Arts, ISAD, the Milan Polytechnic School of Design and Istituto Marangoni Milano.