Another April without the Salone and the FuoriSalone, but with Interni Designer’s Week Milano. A scenario no one would have imagined, but one that cannot put a halt to the desire of the Italian Design System to be there and to take action, supported at the level of communication by players like Interni. Today more than ever before, the home has taken on greater priority in the lives of everyone. People spend much more time in a domestic setting than they ever did in the past. The need for stimulating furnishings grows, with the aim of contributing to the creation of personal ‘inner worlds’ that respond to our new expectations in terms of performance and expressive impact. Not by chance, many furniture companies have reported growth in national sales over the last few months, in spite of this moment of economic crisis.
The new offerings many of these firms are presenting this month will be the central focus of the third edition of Interni Designer's Week Milano, scheduled from 12 to 23 April. A variegated calendar of initiatives on both the physical and the digital fronts. They include a printed Guide with information on products, collections and installations created by brands, alongside a digital Guide that enhances the coverage with photo galleries, videos and live streaming events, whose impact is boosted by strategic communication on the social networks.
At Istituto Marangoni Milano Design, Via Cerva 24, an Interni Meeting Point will be set up: a hub for digital reporting, but also a set for a series of talks and debates on timely themes in the design sector. The topics include sustainability and design as a motor for change, the central focus of the articles in this issue. In a particularly problematic moment, Interni puts the accent on the strategic role of design to meet the challenges facing our society today and tomorrow, making Milan an indispensable point of reference for the entire Italian system.