RAK Ceramics
A company specializing in the production of ceramic and porcelain stoneware floor and wall coverings, as well as sanitary ware and table accessories, it is one of the largest ceramic brands in the world, founded in 1989 in the emirate of Ras al-Khaima from which got its name.
With nine showrooms in the UAE alone, it represents the major source of inspiration and the most important supply hub for interior designers in this area. In the last five years, the brand has experienced a remarkable evolution, thanks to the activity of the Italian vice president Leonardo de Muro who led together with the Italian team the development in the direction of sustainability, design and production technology together.
So much so that, just recently, RAK has launched its Metaverse project to offer access to a sophisticated and participatory virtual showroom.
In the Ras al-Khaima headquarters, the largest production hub of the 24 factories present globally, Leonardo de Muro has also created a Design Innovation Center: 7 rooms where the new models under research and approval, not yet in production, renewed every 2-3 weeks.
A path full of stimuli and a source of brainstorming among the company's professionals.
Last note not to be missed to try to understand the international success of the RAK world: the collaboration between the company and the Elie Saab brand, a Lebanese designer known for creating clothes particularly loved by celebrities.