Audi sincerely believes in it: for the premium car manufacturer par excellence, Milan is the perfect place. And the Design Week is the right context to talk about and tell the news of the product. On April 16, Milan will be the arena for an important novelty of the brand with the four rings, a live world premiere: Audi Q4 e-tron, the first premium sport utility with zero emissions because it is electrically driven.
The presentation of the new Audi Q4 e-tron is contextualized during the new edition of Interni Designer's Week, the urban event dedicated to Industrial and Furniture Design, the culture of design and innovation. The initiative of which Audi has been a partner since its first implementation under the patronage of the Municipality of Milan, will offer a calendar of meetings and phygital events from 12 to 23 April to disseminate and amplify the projects, opinions, stories and people who generate them. The installation that will host the unveiling of the Audi Q4 e-tron will be built inside BAM - Biblioteca degli Alberi Milano, the contemporary botanical garden of Porta Nuova. The area, an example of urban and architectural regeneration, coherently tells the Audi approach that sees man at the center of its work, in a constant search for balance between form and function. To emphasize this aspect, the Mario Cucinella Architects studio was commissioned to create a temporary installation inspired by Audi and its vision of digitization, performance, design and sustainability.
But Audi will also be present on the streets of the city, increasingly devoted to sustainable mobility and which is facing a real green revolution. As per tradition within the fashion district, Audi will offer the opportunity to see another important novelty of 2021 live, the Audi RS e-tron GT, the 100% electric sport touring car, on display in via Montenapoleone. Finally, along the way, the project sketches by Architect Mario Cucinella and a 3D printed 1:10 scale model will be exhibited in an ad hoc display case, revealing the creative process of the installation in the Library of Trees.