Genesis of the project: the professional (and personal) story of Fabio Luciani
For over 30 years Fabio Luciani's work has consisted in telling the press, emphasizing their identity value, objects and projects of many furniture, design and materials companies, from larger and more established to niche ones.
A work loved and lived in all its aspects with passion and dedication, which also gave Luciani the opportunity to enter the 'womb' of each company visited, to record images and emotions: of to know and appreciate those phases of beauty that are not yet, 'that is done', in the making.
Hence the project of Beauty before beauty: a journey that brings company production close to art, giving an expressive dignity even to what of the product (the artifact not yet perfect) remains hidden from most.