The emergency situation caused by earthquakes in central Italy isn’t preventing the Umbria Region from continuing its efforts of territorial branding. In collaboration with Fondazione Politecnico di Milano and Polifactory, the region is launching the experimental project Fabric-Action, in coordination with Ghénos Communication and the Museo della Canapa of Sant’Anatolia di Narco, to develop innovative solutions with the use of hemp in relation to design, digital technologies and new manufacturing processes.

Eight projects will be selected by a special jury of experts. Prototypes will be made inside Polifactory, with the support of Museo della Canapa, to be shown during Milan Design Week 2017 ( in one of the leading events on design culture at the Interni space inside the State University.