In Frankfurt, from 3 to 7 February Ambiente Frankfurt 2023 , the international fair that maps market changes with an eye to the future ready to tell the trends of living and the panorama of consumer goods at an international level.
Ambiente, which will take place simultaneously with the parallel Christmasworld and Creativeworld - all part of the larger Messe Frankfurt platform - is organized into four vertical channels: Ambiente Dining, Giving, Living and Working, each read by designers, artisans, companies and young talents from all over the world through three macro interpretative keys of reference such as sustainability, design of course, and lifestyles.
4,561 exhibitors and participants expected from 160 countries
"After two years of pandemic and against the backdrop of an ongoing war in Ukraine, the economic and political context remains extremely difficult: rising inflation and energy costs are putting consumer confidence under pressure.
However, this is countered by good news from individual consumer goods fairs.
With 4,561 exhibitors, the Frankfurt exhibition center is in awe and offers trends, innovations and new product ideas for retailers from all over the world. The best conditions for three successful leading consumer goods fairs in Frankfurt," says Detlef Braun, Member of the Management Board of Messe Frankfurt.
Global challenges require new solutions and innovative approaches for the globally interconnected consumer goods industry, which is why the entire structure led by Messe Frankfurt is taking action with the proposal of new paths and creative projects.
Workshops and talks: the program of Ambiente Frankfurt 2023
To accompany the five days of the event, the rich programme of Ambiente Frankfurt 2023 involves numerous international star designers from the leading sectors: Dining, Living, Giving, Working.
First of all the famous New York designer Karim Rashi, who will talk about design as a theme that knows no borders, common to all. For Rashi, design shapes society and each individual.
The designer will speak during the Conzoom Solutions Academy on February 5 (13:15-13:45), he will talk about "Global Thinking, Global Shaping" and the influences and opportunities that globalization brings.
There will also be the American Scott Henderson, who holds over 100 patents in the United States and Europe and has worked for over 500 global clients such as Microsoft, Intel and Nike. Henderson, who runs his own design studio in New York and hosts America ByDesign, a television series promoting innovative design and talent with Ambiente as an official partner, will present the industry news with a focus on Europe.
At Ambiente, the designer will present the series of the TV & streaming ByDesign (Hall 3.1/Foyer).
Also noteworthy is the presence of Ross Lovegrove: his work combines technology, 3D creations, manufacturing and materials science with the logic of nature. The designer has worked for brands such as Apple, Sony, Louis Vuitton and Hermes and is also a well-known face on the ByDesign television series.
As part of the Conzoom Solutions Academy, he will speak about creative processes based on the use of materials and precise technology in his conference "Out of this World" on February 04 (13:30-14:00, Hall 4 / Saal Europe).
There will also be other prominent names, to name a few: Olivier Lapidus, the versatile designer with a passion for innovation in terms of technologies and materials who, in addition to numerous collaborations on the fashion front, has created fabrics for the aerospace, automotive and healthcare sectors and collaborated with engineers, researchers and doctors to develop revolutionary skin care products made using LED technology.
But also Tassilo von Grolman, known for the design of versatile objects for the table; Sebastian Bergne, art director and designer, curator and lecturer, known for his passion for transforming everyday objects into extraordinary pieces; Ineke Hans, Dutch designer who approaches design as a solution to daily challenges.
Space also for young talents at Ambiente Frankfurt
This year's emerging designers are oriented towards asking questions about consumption and sustainability, opening up new perspectives in the field of dining and living.
These are young talents who, in most cases, compete with their first exhibition open to the public, such as the designer Felicithas Arndt, who blurs the line between art and design in his Fluctuation collection.
The SurfBench project by Kim André Lange instead introduces the idea of having conscious design pieces available for everyday life, such as the interactive bench designed for waiting room and made up of mobile elements in wood and steel, combining mechanics, design and usability.
In the Tableware & Accessories, the Biophilia - Migration of Matter project by Cindy Valdez and Nicholas Perillo with their 3D printed artifacts symbolizes an interaction between nature, biodiversity and digital technology, while Taiwanese designer Pei-An Lin explores the effects of climate change on marine ecosystems and society.
The proposals of the 30 emerging designers can be consulted in pavilion 3.1 (Interior Design) and pavilion 12.1 (Tableware & Accessories).
Lastly, the students of MOME - the Moholy-Nagy University of Art and Design present some innovative projects in pavilion 12.1/E17: with its holistic approach, Budapest's renowned university for artists, designers, creatives and innovators pursues the goal of creating a value-oriented art and design ecosystem in Central and Eastern Europe.
Sustainability, a trend and a need that has introduced new formats
Upcycling, recycling and conservation of resources: Sustainability plays an increasingly important role in all areas of everyday life.
In support of this theme, which is establishing itself as an increasingly driving force for each of the fairs - Ambiente, Christmasworld and Creativeworld - Messe Frankfurt has created some dedicated hubs within the exhibition space: one example is the Ethical Style Special Interest and the four new Ethical Style Spots, corners for the first time inside the exhibition center and where exhibitors will have the opportunity to present visitors own ecological, ethically respectful and sustainable products.
These are spaces that are grouped together in a single, broader container: the Special Interest Ethical Style programme, which this year will also be available for Christmasworld and Creativeworld and which identifies exhibitors whose environmentally friendly products making it easier for the visitor to consult.
Within these hubs it will be possible to find different product categories, from handmade paper to organic cotton gift ribbons to recyclable tableware. For convenience, we report the reference pavilions of the four corners:
- Christmasworld Pavilion 6.1
- Creativeworld Pad. 1.1
- Ambien Frankfurt Galleria 0 center
- Ambience Frankfurt Foyer Hall 3.1 Via Mobile