From 11 to 20 October, the city of the Doges hosted Venice Design Week 2024 + Venice Innovation Design, two events full of interesting ideas on the theme of sustainability

Exhibitions, conferences and installations. With the Venice Design Week, the bright October of the Serenissima in the name of design, innovation and manufacturing and artisanal culture, began on the Island of San Servolo, former site of the male mental asylum in the lagoon and now a cultural and conference center, international university campus and much more, owned by the Metropolitan City of Venice.

Read also: The title of the Biennale Architettura 2025 is Intelligens. Natural. Artificial. Collective.

The “intermezzo” event of VID – Venice Innovation Design took place there, which has been held every two years since last year and will in fact take place in May 2025, in conjunction with the 19th International Architecture Exhibition.

While waiting for the event now in its fifth edition, VID Intermezzo organized by Fulvio Landillo and Pierluigi Masini was inaugurated on October 11 by the architect Mario Cucinella and his story for the project of a new Amphitheater to be built in the area.

A flower in San Servolo” in the wonderful park of the island accessible to all will have an organic shape inspired by a floral corolla and a structure designed with recycled organic materials (rice waste?) printed in 3D. “It will be a place of meeting and dialogue, where tradition and innovation blend in harmony with the environment,” explained Cucinella.

However, to see the Open air amphitheater (located on the southern side) completed, we will have to wait until next spring, when the VID will present it to the public, enhancing the continuation of the sustainable regeneration process already undertaken on the island of San Servolo, dotted with historic buildings, undergoing progressive restoration and reuse, energy efficiency (with solar panels) and refunctionalization for hospitality, but also numerous works of art and unexpected picnic areas scattered in the greenery.

This path of rebirth was possible thanks to the virtuous dialogue between public and private. And if the Metropolitan City of Venice has appointed the entrepreneur Simone Cason as sole director of San Servolo Servizi, an in-house company that manages the island, VID-Intermezzo was also an opportunity to inaugurate the Palazzina Scirocco_Pianca which, after a renovation carried out by Pianca (a company known for sustainable design, here also in the attention to the recovery of the original furnishing elements made in the Nineties by Fantoni) in collaboration with Pieces of Venice, now presents itself with its 35 new rooms available to the conference attendees who liven up the island all year round.

Each room is characterized by a wooden work made by Pieces of Venice, a company created by Karin Friebel and Luciano Marson, placed on panels covered with recycled fabrics Rubelli and protected by glass domes from the NasonMoretti manufacturer.

Also on the occasion of VID Intermezzo, which on the opening day also saw the lectio magistralis by sociologist Giampaolo Nuvolati entitled: “Flânerie nel design. Tra Genius Loci e memorie individuali”, the nearby Palazzina Grecale hosted the exhibition ‘Orizzonti dall’isola – un altro sguardo sul design’ organised by Venice Design Week, which saw internationally renowned designers, such as Gian Paolo Venier, collaborate with local artisans or meet the Bochaleri (traditional Venetian ceramists), and then the ‘Reborn Shapes’ project by the collective coordinated by Diana Zabarella, a skilful recovery of the waste from artisanal work in the lagoon transformed into new design objects.

The peculiarity of this Venetian October was precisely the collaboration between the two events.

For the first time, the Venice Design Week led by Lisa Balasso joined the VID – Venice Innovation Design, continuing its activities in various places in the city.

Museums, galleries, hotels, deconsecrated places of worship, concept stores and workshops, set up according to precise contents and programmatic paths (interior design, light design, jewelry design, outdoor design, meet the artisans), acted as a sounding board for the polyphonic voices of “Out of context”, the theme chosen for this 15th edition of the VDW, inaugurated in the Sala della Musica di Ca’ Sagredo Hotel, one of the most representative buildings of the city’s unique historical-cultural-architectural heritage.

The invitation to keep alive the creative dialogue between art, craftsmanship and industry with a strong emphasis on the inestimable values ​​of ‘handmade’ and sustainable Made in Italy, has therefore found multiple interpretative keys. And from the proposals of the TATO company to the evocative luminous "bubbles" by Michał Korchowiec inspired by the Venetian glassmaking tradition, countless other design ideas resounded in the air of the calli between 11 and 20 October, to imagine a more aware and environmentally friendly future.