FIND – Design Fair Asia (Furniture, Interiors and Design) announced new partners, collaborations and initiatives in view of the inaugural edition scheduled from 22 to 24 September 2022 in Singapore. Under the auspices of the Italian Ministry of Foreign Affairs, FIND will showcase a number of Italian brands as well as inspiring and emerging creators, bringing Italian design to Asia and solidifying a strong presence at the fair.
A Memorandum of Understanding between dmg events, Fiera Milano and the Italian Chamber of Commerce Singapore will be signed to cement the partnership. Architect André Fu will be on FIND’s global advisory board as well as a keynote speaker at the fair. Design scene tastemakers and key opinion leaders Tony Chambers, former editor-in-chief of Wallpaper*, and Yoko Choy, China Editor of Wallpaper* will curate FIND’s content and contribute to its positioning as the definitive platform for design in Asia. Interni Magazine editor Gilda Bojardi will also come onboard as a curator and collaborator of FIND.
What is FIND and when does it take place
The FIND fair (acronym for Furniture, Interiors and Design ) will take place in the years 2022, 2023 and 2024. The first edition is scheduled for this year, from 22 to 24 September inside the Marina Bay Sands Expo and Convention Center in Singapore.
On an area of 10,000 m2, FIND will bring together physical visitors for three days (architects, interior designers, retailers, experts and design enthusiasts from all over the Asia), but also virtual ones, and more than 500 companies of reference in the sector.
The inaugural edition of FIND will in fact be in hybrid format: in person but also digitally. A mix made up of traditional pavilions, in which the novelties proposed by him from well-known companies and independent designers will be exhibited, and by a digital platform active 365 days the year that will in contact exhibitors, visitors and buyers before, during and after the fair.
Gilda Bojardi: let's build a bridge between Asia and Europe
“Being a part of FIND excites us as we get to build a bridge between Asia and Europe. FIND – Design Fair Asia will have a presence at the FuoriSalone this year; we intend to create an Italian Design Futures Capsule which will promote a link between Singapore and Milan, meeting and exchange between the West and the East as well as between designers and entrepreneurs,” says Interni magazine editor Gilda Bojardi.
“With FIND, Fiera Milano exports to Asia one of the most representative sectors of Made in Italy in the world” explains Luca Palermo, CEO and General Manager of Fiera Milano. “An event that underlines the essential nature of the exhibition tool as a privileged stage for intercepting new markets for companies wishing to expand their business beyond European borders. I thank the Italian institutions, in particular the Undersecretary of State for Foreign Affairs, Manlio Di Stefano, not only for being present here in Singapore, but above all for having supported and supported us right from the start in the realization of this project. A system operation that sees us as leading players thanks also to the partnership signed with dmg events, a leading player in the organization of events at an international level”.
“Italy and Singapore share a deep commitment to trade and investment and the Italian government recognises that Singapore is a vital partner as it forges a new wave of partnerships and collaborations in Asia. We aim to continue working together to strengthen this collaboration that drives progress in sustainability in design, innovation and community. FIND – Design Fair Asia is the perfect annual meeting where the good work of our expanding global cooperation can be showcased and we expect to push the envelope with each edition of FIND,” says Undersecretary of State for Foreign Affairs, Hon. Manlio Di Stefano.
“Italy is celebrated for good design across many realms and having the Italian government’s support to showcase Italian design certainly enriches the offerings of FIND – Design Fair Asia, the new design event on the global calendar where there will be an exchange of trade as well as ideas between the East and West. Working together with our tastemakers, we are confident we will co-create content that will result in an exciting launch for FIND in 2022,” says Mel Shah, Vice President Asia, dmg events.
“Our ‘Made in Italy’ has always enjoyed its status as a mark of timeless, inimitable design and good quality, and we believe that today a strengthened partnership between Italy’s and Singapore’s more creative and innovative talents will prove to be more and more impactful, as we form a bridge between Italy, Europe and Asia. Singapore serves as the ideal hub for such a collaboration, with FIND – Design Fair Asia being the perfect catalyst for this new strategy, and a superb showcase for the whole region” says Mr. Mario Andrea Vattani, the Ambassador of Italy to Singapore.
“The Italian Chamber of Commerce in Singapore has a strong experience to support Italian design companies in Singapore and SE Asia. Thanks to the presence of over 150 architect firms and more than 2,000 architects in the city, Singapore is the hub of specifications for the SE Asia Region, and the best location for an event like FIND in the Region,” says Alberto Maria Martinelli, President of the Italian Chamber of Commerce in Singapore.
Visitors to the fair will be able to discover a capsule collection of the icons of Italian design created by Andrea Cancellato, director of the ADI Design Museum in Milan. In addition, ADI - Association for Industrial Design will present the prestigious Compasso d’Oro awards at FIND.
DesignSingapore Council will bring together over 50 emerging Asian creatives who will exhibit their works in the EMERGE @ FIND pavilion. For this first edition, the spotlight will be on design talents from Southeast Asia.