As part of the institutional program Culture and Design, Giorgetti has promoted exhibitions and events, for many years now, with the aim of offering the public a chance to approach a "material culture" that has been neglected in spite of its originality. The program includes a trilogy of exhibitions on useful objects belonging to the category of the so-called "minor arts": Bookmarks, Pencils and Flatware. The latter show is held at the Marseglia Home showroom, and also includes the presentation of the latest models of the Giorgetti collection. This exhibition differs from those organized in large museums, because it is the first to feature flatware created by masters of contemporary design and fashion. The designers include Carlo Scarpa, Franco Albini, David Mellor, Gio Ponti, Bruno Munari, Marco Zanuso, Ettore Sottsass, Tapio Wirkkala, Angelo Mangiarotti, Carlo Mollino, Gianfranco Frattini, Anna Castelli Ferrieri, Marcel Breuer, Achille & Piergiacomo Castiglioni, Sergio Asti, Roberto Sambonet, Arne Jacobsen, Cari Pott, Borek Sipek, Charles R. Mackintosh, Lino Sabattini, Afra e Tobia Scarpa, Pierre Cardin, Calvin Klein, Hermès-Puiforcat, Christian Dior, Gianni Versace. The show also presents an interesting panel with the wooden models from the famous Design Competition for Italy held in 1959 by Reed & Barton in the United States, won by the Castiglioni brothers. This exhibition offers a new perspective on familiar objects used by everyone, encouraging visitors to observe the differences among forms that in relation to function should be very similar, yet are also surprisingly different thanks to creativity, poetics and constructive expertise. www.giorgetti.eu – www.marsegliahom.
