The non-profit organization Friends of Florence, in collaboration with the non-profit Istur-CHT, organizational secretary of the Salone dell’Arte e del Restauro di Firenze, presents the first Friends of Florence Prize, to encourage restoration and conservation of Florentine cultural heritage, promoted by two specialized restoration firms. In Florence, known all over the world as one of the cradles of Italian art and a treasure trove of cultural heritage, the Prize introduces new possibilities, recognizing the professional prowess and initiative of operators in this sector. The Friends of Florence Prize can go to a completed project, or to a phase of a project in progress. The jury will announce the winner at the upcomingSalone del Restauro in Florence, held from 8 to 10 November 2012at the Fortezza da Basso.