In Milan the first flagship store of the company marks the beginning of an important presence in Europe, through a carefully planned program of openings of boutiques in strategic zones of the most important cities. The Giada boutique has been designed by Claudio Silvestrin, the Italian minimalist master. No drawers, no tables, no wardrobe cabinets: the furnishings of the brand’s first boutique in Italy are almost non-existent. The powerful and materic architectural space provides the setting for the garments of the collections. A soft, almost intimate atmosphere, with earthy colors, marked by precise, symbolic natural elements: water, a synonym of purity and source of life, stone, or namely the foundation on which history is based, cast bronze, a precious material for the birth of civilization, and cowhide and wood, warm, living elements pleasant to the touch. From clothing to architecture, the focus on fine materials and their crafting is part of the culture of Giada. In 2016 the boutique will occupy the entire 19th-century building at 15 via Montenapoleone, extending from the ground floor to the fourth, for a total of five levels.