For the launch of The Red Italian Edition, the Tab glass created by Zaven and a group of students of POLI.designhas been designed and produced, to interpret the spirit of the new drink invented exclusively for Italy. Tab was created during the Red Bull Design Workshop, the contest that included four teams of students from the Polytechnic, coached by famous designers (Paolo Cappello, Zaven, Giorgio Biscaro and Sovrappensiero) for the invention of an exclusive prototype glass, a limited edition of Red Bull. The glass by Zaven is based on the form of the tab of the beverage can of The Red Italian Edition, and the red graphic design of the logo interacts with the red of the energy drink and those who consume it, combining communicative force and a coherent relationship between content and container.