The Design Museum presents an exhibition on Paul Smith and his world of creation, inspiration, collaboration, spirit and beauty. Looking to the future, and to honor his career to date, the show examines Paul Smith’s influence on fashion and design, and the rise of one of the world’s most important trademarks. The exhibition “Hello, my name is Paul Smith”relies on the personal archives of Paul Smith, from the founding of the company in Nottingham to the international renown of the brand today. The show takes visitors through the different phases of design and production, highlighting the way principles from the tradition of crafts and tailoring are still taken forward today, though with a contemporary interpretation www.designmuseum.org.