Pinacoteca Agnelli presents the exhibition by the internationally acclaimed artist, designer and architect. In Reverse by Ron Arad focuses on an important new project, presented for the first time this year at the Design Museum of Holon, the iconic building designed by Arad in Tel Aviv. Through physical experimentation and digital simulations, the project explores how the bodies of automobiles, especially the Fiat 500, behave under pressure. This unique kaleidoscope of colors and materials could not happen without Fiat – the main sponsor of the event – and the legendary 500, confirming the company’s focus on the world of art and design, seen as a 'territory' of communication.