Today, Tuesday 15 June, in the presence of the Mayor Giuseppe Sala, a meeting took place at the Milan Triennale that brought together the different realities that will participate in the Milan design days in September, starting an important dialogue between the Salone project for the first time. del Mobile at the Fair and programming in the city.
The interventions of the morning brought out the desire to create a strong synergy between all the players in the world of design and to enhance the different proposals for the days of September through shared communication, to show the world the image of a Milan that is returning. to be the world capital of design.
The meeting - coordinated by Stefano Boeri, president of Triennale Milano and curator of the September supersalone - was attended by Giuseppe Sala, Mayor of Milan, Stefano Bruno Galli, Councilor for Autonomy and Culture of the Lombardy Region, Cristina Tajani, Councilor for Productive Activities , Commerce, Fashion and Design of the Municipality of Milan, Claudio Feltrin, president of FederlegnoArredo, Claudio Capasa, president of the Chamber of Fashion and Luca Palermo, CEO of Fiera Milano, as well as many historical realities of the FuoriSalone and the world of design such as Matteo Vercelloni of Interni, Rossana Orlandi, Paolo Casati of Brera Design District, Gisella Borioli of Superstudio, Katia Jorfida of Rota & Jorfida, Livia Peraldo Matton, director of Elle Decor Italia, Alessandro Beulcke of Il Verde e il Blu Festival, Emanuele Tessarolo of 5VIE Design District, Cesare Castelli of Milano Makers, Marco Sammicheli, Superintendent of the Italian Design Museum of Triennale Milano, and Maria Porro, president of Assarredo.
Over 80 representatives of 35 organizations took part in the meeting: from FuoriSalone districts to private foundations, from ADI to the network of business museums represented by President Antonio Calabrò, from publishers to communication professionals. Also present were Federalbergatori Assolombarda and APAM - Provincial Association of Hoteliers in Milan.
“The next edition of the supersalone”, said the Mayor of Milan Giuseppe Sala “will be of extraordinary importance because it will be a test of our actual restart but also of our desire to transform ourselves into something new. We must not go back to the past, perhaps with a few more limits, but be protagonists of a real change. It is a reflection that I have shared with the mayors of other major cities in the world where, like here in Milan, we are experiencing a phase of great transition brought forward by an idea of greener and fairer growth. In all this, design can really be our ally, I am convinced. This is why I warmly welcome the spirit of today's meeting. It is no longer the time for debates, it is the time for action. If anything will change, even in Italy, it is because Milan has decided to change. And it will do so on the path of design”.
“I am happy to welcome this historic meeting at the Triennale today” Stefano Boeri said. “Having the institutions and protagonists of the Milanese design world talking about the events of next September and listening to their voices is a unique opportunity. This polyphony is the expression of the great strength and creative energy of Milan, which does not crush but rather enhances the differences and identities of the many souls of Milanese and Italian design within a common project. Once more Triennale is a candidate to be the home of Italian design, where to collect and expand this extraordinary wealth. We hope that this format will be the first in a series of exchange and dialogue events”.
“To encourage operators and businesses to participate in the special September edition of Design Week, as an administration, we have decided to grant free public spaces for cultural events” explained Cristina Tajani, Councilor for Productive Activities, Commerce, Fashion and Design of the Municipality of Milan. “We intend to make our contribution to support and enhance associations, companies and the many professionals in the design sector in order to consolidate Milan as the world capital of design and creativity, as well as allowing the city to rediscover its international role and an opportunity which one to share”.