The well-known prize encourages young designers and engineers to be daring and creative, to think outside the box and meet new challenges. The task: to develop an invention that solves a problem. The winner of the James Dyson Award 2012 will receive a cash prize of 10,000 euros to develop the invention, while a prize of equivalent value will go to his or her university department. Participants can present their projects using video, images and sketches, uploaded at the, together with a detailed description of the design process and motivation. The more creative the project, the better. The ideas will be examined by an international jury and the Dyson engineers before James Dyson announces the international winner on 8 November.