To celebrate its centennial, Pastoe presents an exhibition at the Kunsthal, curated by Anne vander Zwaag, who has put together a teamof talents from different disciplines and nations. The collaboration with the photographers Scheltensand Abbenes, product designer Konstantin Grcic, architect ClaudioSilvestrinandindustrial designer Naoto Fukusawa has stimulated the company to find new ideas and projects. At the same time, the complete archive of the many catalogues, posters and photographs has inspired the designers involved. The project for the exhibit design, based on three houses in actual size, is by the architect AnneHoltrop and the visual artistKrijn Koning. The design criticGertStaalhas studied the 100 years of Pastoe history to create the publication Pastoe, 100 years of design innovation.Finally, typographer and graphic designerDirkLauckehas done the graphics of the book and the advertising campaign, positioning the playful cube logo on historic Pastoe posters by DickBruna.