It's in celebration of Detroit Month of Design 2023 that the US city dresses once again in Italian design: it does so with LoveITDetroit, a project that won the first tender of the Ministry of Foreign Affairs and International Cooperation for the "City of Italian Creativity in the World.
LoveITDetroit 2023
LoveITDetroit 2023 will be an installation (at 1001 Woodward Ave signed by Palomba Serafini Associati PS +A) but also a meeting place. Indeed, here, from 1 to 30 September, 12 events will be organized covering sectors ranging from aerospace to fashion, from sustainable mobility to wine, from opera to cinema, with prominent speakers from Italy and their local counterparts. LoveITDetroit will also be the launch site for the city's full design month, the only UNESCO city of design in the United States.
LoveITDetroit 2023: focus on sustainability
The installation designed by Palomba Serafini Associati will highlight the paths dedicated to sustainability undertaken by Italian companies.
The focus, in particular, will be on the adoption of sustainable practices and processes along the entire production chain and will highlight the progress made in the use of recycled materials, the optimization of energy efficiency and the adoption of low environmental impact production processes.
What we will see on display
Three presences in the exhibition, the wooden works of the Verginers (Willy, Matthias and Christian) and the glass ones of the Maestra Vetraia Chiara Taiariol; the textile materials of Dolcevita, Orange Fiber and Rada, obtained from the recycling of materials (from recycled cotton, to orange waste, to plastic collected from the oceans) and the looks of the designer Stella Jean (which combines elements of social justice with sustainability).
The opening night
The opening evening will be dedicated to the ecological transition of Kartell, which will celebrate the 20th anniversary of Phillipe Starck's "Louis Ghost" (60% less polluting today than its initial version) flanked by the rechair (completely made with Illy capsules), which they will be painted by the 6 most important Detroit artists, exhibited for the entire month, and then auctioned off for charity purposes.
An exhibit that is also in the metaverse
LoveITDetroit 2023 will be a physical event but will also exist in the metaverse. A metaverse specially designed by Ludovica+Roberto Palomba with Wedoo.
Version 3.0 of the LoveITDetroit metaspace, after Made in Italy in version 1.0 and the exhibition of the National Gallery of Modern Art in Rome in 2.0, will be launched on September 1 with an important exhibition.
This space, like the physical one, will maintain the focus on sustainability with the contribution of DTE, the Michigan energy company, which will provide energy compensation (CO2 offset) so as to make LoveITDetroit zero impact.
In the words of Console Baistrocchi: “LoveITDetroit will once again become an international showcase for Italian excellence, while helping to spread the importance of a sustainable approach in the creative industry and inspiring best practices of Italy, integrating tradition and craftsmanship with technology and innovation. For the love of Italy. For the love of Detroit. And for the love of design!”
