The research conducted by BE OPEN for the future of creativity begins in India, with a project on crafts

A project that is a voyage to the four corners of the planet to analyze the future of crafts. This is the new program of the international foundation BE OPEN for 2014, entitled Made In… India, a country with an extraordinary crafts heritage, will host the first of a series of events on this theme. Objects by 23 designers will be shown from 11 February to 1 March at the Indira Gandhi National Center for the Arts in New Delhi, with an exhibit design created by the architect Anupama Kundoo. The meaning of crafts, for BE OPEN, clearly emerges from the word’s of the foundation’s creator, Yelena Baturina: “I believe the future of crafts lies in making the field grow, making it part of the market economy, keeping it out of the static spaces of museums.” This is why BE OPEN collaborates with local experts, involving some of the most promising Indian designers and encouraging them to think beyond their usual market, with the goal of presenting products in a completely new perspective, for a high-end cosmopolitan target. For info: