Strategic B2B encounters organized by segment and type of use of materials. An educational project for interior designers, digital growth and an international promotion network. These are some of the new developments at Marmomac 2019, from 25 to 28 September at the Verona Fair

Marmomac has a high international profile, confirmed by the numbers recorded in the 2018 edition, with 62% of the 1616 exhibitors and 68,000 sector professionals arriving from abroad, from 150 different nations. An achievement made possible by collaboration with ICE-Italian Trade Agency, Confindustria Marmomacchine and the Veneto Region.

Marmomac is now the platform of reference for professionals in the international marble system, where our country plays a leading role,” says Maurizio Danese, president of Veronafiere. “The objective of Veronafiere is to consolidate the leadership of this brand thanks to the orientations of a new industrial plan leading to 2022, calling for investments of 105 million euros, also to boost our most successful formats.”

For the trade growth of the fair, the aspects of innovation, design and education are of fundamental importance. A concept represented at Marmomac by the exhibitions featured in Pavilion 1, The Italian Stone Theater, which bring together experimentation, marble and Italian technologies.

The theme of the 2019 edition is Naturality, or the natural identity of stone in its purest guise, bringing out the values of uniqueness and geodiversity, underscored by the insertion in a green setting that alludes to the bond between the vegetable and mineral worlds.

This idea is also emphasized by Marmomac through participation in the PNA (Pietra Naturale Autentica) network for the promotion of authentically natural stone prooducts.

Large areas have also been set aside for architecture. Architects can take part in training and updating courses of the Marmomac Academy, which this year also focuses on the world of interior decorating.

Marmomac 2019 is more digital than ever, in a perspective of support for business, and with the aim of spreading the culture of stone across a wider audience. The first step is a new app integrated with the geolocation system in all the fair pavilions, enabling users to store exhibit preferences, voice and text memos, while swapping visiting cards in digital format.

The matching of supply and demand is done by the online B2in platform where companies and Italian and foreign buyers have a chance to meet, to organize appointments at the booths and to manage a day-by-day agenda.

The online catalogue of exhibitors Marmomac Plus +people+products+projects is more interactive and full of content than ever before, wagering even more this year on the narration of corporate histories and the portfolios of completed projects.

Finally, the Icon Award is back, indicating the work in the Italian Stone Theater that will become the image of the promotional campaign for 2020, while the Best Communicator Award focuses on the care and originality put into the fair displays by the exhibiting companies.