A research tells of the perception of marble among consumers
Beautiful, elegant, durable, luxurious, natural but expensive. These are the words Italians use to describe marble. Natural stone is popular in the living room (50.1%), bathroom (46.3%) and kitchen (42.5%). And among those who do not have it at home, 60% declare an interest in this material and want it for their home. This is the outcome of research commissioned by Marmomac to EMG Different, a research institute in Milan, which interviewed between December 2021 and February 2022 a representative sample of 2 thousand Italians aged 30 and over. The data collected snapshot their behaviour in using marble and their perception of its characteristics. The analysis shows that natural stone is the second most popular material after ceramic and followed by wood/parquet, stoneware, terracotta, cement and laminate. The uses are quite clear: floors (55% of responses), kitchen and bathroom tops (42.4%), stairs (39%) and windowsills (36.2%). A choice that stands out above all in the South and the islands where it is present in 62.4% of homes. To find out more, click here.