It is durability, the other side of sustainability: historic and modern design, furnishings from other times that have gone through epochs and fashions from generation to generation, now ready for a new life. These “happy furnishings” that never get old, either for the beauty of the design project or for the quality of the materials, are the protagonists (together with art and antiques) of Mercanteinfiera.
40 thousand square meters of exhibition space, four pavilions and a thousand exhibitors for a thousand microcosms of sentimental furnishings capable of mixing archeology, antiques (four centuries of art history are represented) and historical design (Franco Albini, Gaetano Pesce, Sottsass, Caccia Dominioni, Gio Ponti, Colombo, Fornasetti, Arne Jacobsen, Riccardo Giovannetti just to name a few). There is vintage collecting signed by Chanel, LV, Hermès, Versace, Gucci or Manolo Blahnik, brands that have ennobled the ephemeral and then the bizarre.
A show with a strong international appeal which, as Ilaria Dazzi exhibition director states: “It starts again on the basis of the excellent result achieved last autumn with 50,000 visitors and about 5,000 buyers, confirming a loyalty to the show that is in some ways unexpected. The conditions for a very successful 26th edition are all there, as the requests of buyers and professionals who are arriving from all over the world tell us so. "
“Partivano i bastimenti. Home sweet home America", is the first collateral exhibition, curated by Massimo Cutò, journalist and collector, which includes three sections: the phenomenon of emigration, ships and the crossing: from posters of elegant ships to advertisements for Italian products, symbol of a pioneering made in Italy; from family photos framed between the two flags to seal integration into the New World to manuals for becoming "good foreign citizens", to Ellis Island health records that decreed the beginning or the end of the dream.
"Olivetti #StoriadiInnovazione" is the title of the second collateral exhibition organized in collaboration with the Olivetti Historical Archive Association of Ivrea. A distinct path in three stages (typewriters, computing machines, pc printers and cash registers) which aims to offer a reflection on the concept of design according to Adriano Olivetti: a metaphor of responsibility towards the environment, people, the destiny of the product and society. Among the models on display, the Letter 22: designed by the architect Marcello Nizzoli, conquered great journalists and writers from Indro Montanelli to Oriana Fallaci, from Enzo Biagi to Gianni Mura to Ernest Hemingway.