The booth – over 2000 m2 on two levels – represents an idea of the home and a way of life perfectly in tune with the Minotti style. The aesthetic motifs and colors that have always been part of the brand’s identity are interpreted in a timely and innovative way in the architectural design of the display, in an apt balance between classic and contemporary.
Refined and unusual materials have been used, including facings in Invisible Blue marble, Elephant Gray lacquer panels, wallpapers with special textures, sheet metal, dark brown brushed larch floors, gray lava cement and stone. Shades of gray and brown combine with natural nuances and the introduction of one bright hue – yellow – to add character and vigor to the design.
The entrance to the stand is like that of a contemporary villa: past the threshold, visitors discover fascinating settings, presenting the new Lawrence, Lawrence Clan and Pollock seating systems, the Jacques collection and many complements, including pieces by Christophe Delcourt.
The indoor spaces alternate with outdoor settings, true oases of greenery and an ideal place to present the new Florida seating system, as well as the Halley Outdoor and Colette Outdoor seats.