The Moroso Award for Contemporary Artis growing, and this year, for the company’s 60th anniversary, it involves the prestigious collaboration of the Danish artist Olafur Eliassonwho will chair the jury of the Award together with Andrea Bruciati– curator and inventor of the prize – and Patrizia Moroso, art director of the company. A new wager for the Friuli-based company that has always been involved in the world of art, and thanks to the prize has found a new mode of contamination between two worlds: for art, the opportunity to come to grips with industrial production; and for design "a magical crossing that adds depth and life to the project", Patrizia Moroso explains. The winners have the chance to show their works at the Moroso stores in London, New York and Milan, respectively during Frieze Art Fair, the Armory Show and MiArt.