The Maison that has stood out since 1764 for its peerless craftsmanship and innovative design has announced the opening of a new Baccarat flagship store in New York, slated for May 2013, prior to the celebrations for the 250th anniversary of the founding of the firm. Located at 635 Madison Avenue, at the corner of 60th St., the store designed by Rafael de Cárdenaswill have an area of 260 m2. The concept represents a new distribution philosophy for the brand, presenting the entire Baccarat universe: objects for the table, lighting, decoration and jewelry. The elegant design, representing the history and the very high quality of Baccarat – a tradition of ingenuity and modernity – offers a surprising alternation of precious woods and dark stones, where the faceted surfaces of the entrance reflect the sparkling iconic chandeliers of the brand, while the warm materials of the adjacent spaces interact with the objects on display, creating a contemporary language that confirms Baccarat’s position as a supplier of luxury and high-end design. In 2014, the year of the 250th anniversary, the Baccarat Hotel & Residences will also be opened in New York, a joint venture between Starwood Capital Group and Tribeca Associates. Located in one of the most prestigious areas of Manhattan, near Fifth Avenue and in front of the MoMA, Baccarat Hotel & Residences New York will combine sophisticated design with an exceptional level of service and quality.