After the recent opening in Zurich, the Italian bed manufacturer has just opened a second flagship store in Suzhou. A semi-circular space of 110 m2 where large continuous glazings, covering nearly half the surface, make the environment luminous and open. Skillful and strategic use of full-height mirrors boosts natural lighting and creates changing visuals to enhance perception of the spaces. Ilaria Marelli, art director of the Orizzonti brand, describes the concept, which was also the basis of the store in Milan on Piazza San Marco: “With the format of the monobrand stores I wanted to generate a space that would take us into the world of fables and satisfy our unconscious desire to sleep outdoors, in a sort of enchanted forest, under a sky of gentle clouds, soothed by the sounds of nature”.
