On 19 May, in New York, during NYCxDesign, the event on creativity and design (3-24 May 2017), Interni visited the prestigious spaces of the Consulate General of Italy to organize New York Architects Star in Interni Material Immaterial 2017, a debate on the relationships and synergies between the Italian design system and the realities of creativity and design Made in USA.
The discussion, introduced by the Italian Consul General in New York Francesco Genuardi with a message of welcome and appreciation for the positive Italy-USA relations in the field of design, featured two important international architecture firms based in the USA that took part in Material Immaterial, the Interni event (20th edition!) held in April at the State University in Milan during the FuoriSalone: Daniel Sundlin, Partner at BIG- Bjarke Ingels Group, and Christopher Sharples, Founder & Partner of SHoP Architects. They were joined by the entrepreneurs Carlotta de Bevilacqua, Vice-President and CEO of Artemide, and Carlo Geddo, CEO of Metalsigma USA. The special guest was Mauro Porcini, Senior Vice-President and Chief Design Officer of PepsiCO .
The thread of the discussion led by moderator Glenn Adamson, Senior Scholar at the Yale Center for British Art, was a theme also addressed by Interni’s exhibition-event: the relationship between the creative project and the completed project, the various passages and compromises encountered during the course of the work, the need to never lose sight of one’s goals and poetics.
These reflections apply both to designers and to entrepreneurs, as well as those who have to translate the message and culture of design in a pop key for the general public, as Mauro Porcini pointed out, explaining his decision-making and creative role with a historic but very commercial brand like Pepsico.