The exhibition at the Design Museum of the Milan Triennale investigates the relationships between time and design, through a selection of installations, design objects and artworks, which with an amusing or a poetic approach offer reflections on the passing of time. Among the works, the Exquisite Clock, an interactive installation by Fabrica, with an iPhone app whose protagonists are numbers, discovered by using the imagination to interpret the simple objects of everyday life. The basic idea is that numbers are everywhere, if we know how to see them in the reality around us. Anyone can contribute with his or her own creativity, to become part of a game that is also a global conversation about the form and the poetics of the image.