The long runway between the reflecting pools in front of Palazzo Mondadori, one of the most important achievements of the Brazilian architect Oscar Niemeyer, was the evocative location for the fashion show of the men’s collection for spring/summer 2019 of Ermenegildo Zegna.
This extraordinary, monumental yet evanescent work of architecture, seeming almost to float in the context, became an ideal backdrop for a collection that combines a sense of impalpable lightness with forceful, functional lines.
“For me the creative process always begins with a technical challenge. In this collection I am showing voluminous but also very light silhouettes, overlaying mesh, wool and silk,” says the art director of Zegna Alessandro Sartori. The architecture of this amazing place is perfectly in line with the challenge behind this collection. I could not imagine a better setting to welcome a crew of men who identify with the iconic XXX logo, featured in the looks and the set-up, as the fil rouge of a shared message: the symbol of a new couture that combines traditional craftsmanship with the surprising innermost spirit of Zegna.”