To determine the 2021 finalists, an Advisory Board was created consisting of journalists, academics and authoritative experts in the various sectors: Silvia Baruffaldi, Auto&Design; Gilda Bojardi, Interni; Alba Cappellieri, Museo del Gioiello Vicenza; Cesare Cunaccia, Lampoon e Luiss; Maddalena Fossati, Condé Nast Traveller; Barbara Lunghi, Borsa Italiana; Livia Peraldo Matton, Elle Decor Italia; Nicoletta Polla-Mattiot, How to Spend It – Il Sole 24 Ore; Fernanda Roggero, Il Sole 24 Ore; Maurizio Rossi, H-Farm; Sara Sozzani Maino, Vogue Italia e Vogue Talents e Luca Tremolada, Il Sole 24 Ore.