A new graphic design, signed Tomo Tomo, renews the image of the magazine and the entire Interni system

To celebrate its first 70 years, Interni has made itself the gift of a new graphic design created by the studio Tomo Tomo, to update the image of the magazine and its entire publishing system. The contents are now enhanced by a wider range of columns and features, which from the macro scale to the micro narrate an increasingly expansive vision of contemporary design.

Read also: A new image for Interni

Graphic Motion: Daniele Basilico

Visual pith and linearity

Davide Di Gennaro and Luca Pitoni, founders of the studio Tomo Tomo, explain: “Jasper Morrison, a few years ago, called it Supernormal: an approach to design in pursuit of the pure, simplest form, without any frills to distract from the function. The new graphic design of Interni is based on the same idea. Visual pith and linearity that provide a guide to the contents, a framework that should never overwhelm but instead enhance: bigger photographs, more readable texts, a clearer structure for the sections.”

Presented in New York

The new image makes its debut in this May issue – in English, by tradition – which is officially presented in New York during NYCxDesign (16 - 23 May 2024), hence with a focus on the American creative scene. The fertile design relationships linking Italy to New York - and the USA in general - are documented by the stories of outstanding Italians who have chosen to live and work overseas, and of American designers who have developed productive collaborations with the trademarks of Made in Italy.

Made in Italy in stars and stripes

These companies are featured in extensive coverage of their outposts in the Big Apple, in spaces and showrooms that gain increasing importance and theatrical impact: a tangible sign of the growing success of Italian design on the stateside market.