Inspired by nature, MORE, a division of RBM Spa, approached the key elements of environmental comfort, studying systems that can be customised and integrated into the architecture. In the closing talk of the four appointments dedicated to temperature, the topic of thermal comfort in showrooms, shops and points of sale was discussed

Temperatures/ was a four-part event designed by Interni for RBM MORE: a discussion between architects and creatives who addressed the theme of temperatures in contemporary spaces.

The showroom as an experiential place

On the evening of 27 June, after the greetings of Gilda Bojardi (director of Interni) and the introduction by Massimo Villa (MORE sales director), Duccio Grassi (founder of Duccio Grassi Architects), Emanuela Ferretti (Visual Merchandising Design Director Max Mara, Weekend Max Mara and Sportmax) and the stylist and designer Alessandro Enriquez spoke about corporate retail systems, stores and showrooms, moderated by Patrizia Catalano (Interni journalist): once intended only for shopping, shops are being transformed from environments dedicated solely to the fruition of the product and the possibility of seeing and knowing it to experiential places.

An appointment with the future

Duccio Grassi told a design story from his recent works in Paris for Frank Namani, Riyad for Brandon Maxwell and Los Angeles for Max Mara: the common denominator was starting from the place, from the territory, from tradition to tackle projects that narrated the style, the history, the heritage of each brand. Emanuela Ferretti gave an electrifying vision of a changing world, that of modern China, moving between two important poles for Chinese fashion: from the "Max Mara Creativa" school-project in Shanghai where young talents were asked to dare, change and experiment to the open-air model of an experiential village in Chengdu linked to retail launched in China after Covid. Last but not least, Alessandro Enriquez overwhelmed everyone with the storm of bright colours and lashing energy emanating from his collections of fabrics, wallpapers, and home ceramics.

Thermal well-being according to RBM MORE

The sensations of hot and cold are not absolute but relative: they do not depend exclusively on the temperature of the environment in contact with the body, but also on the temperature of the body since each person perceives heat and cold differently. Consequently, defining the concept of thermal well-being is complex because it is a mix of physical, biological and chemical principles, in addition to the role played by air conditioning systems. There is therefore not just one temperature, but many temperatures: that of a place, of an environment, of a person, and that linked to the seasonal climate.

Indeed, it often happens (in homes, offices or public places) to feel discomfort or thermal discomfort. When, in fact, we speak of thermal well-being, we must start from a broader concept, that of environmental comfort, which does not only concern temperature, but also other factors such as thermo-hygrometric, respiratory/olfactory, visual/lighting and acoustic well-being. Designing temperature is a challenge, it means entering into an empathic relationship with the world. This is what the four appointments promoted by Interni and RBM MORE tried to tell.