Mirage, the international company of reference in the production of porcelain stoneware made in Italy, launches – in web 2.0 mode – the contest organized in collaboration with the ABC Department of the Milan Polytechnic, to identify new aesthetic horizons for the production of ceramic floor tiles. Res-Tile is a true crowdsourcing program aimed at young designers and creative talents – Italian and foreign – who can propose their own reinterpretations of the classic tile, through alternative design proposals. The contest has the goal of generating products that are innovative in materic and aesthetic terms, offering everyone the chance to express their creativity by developing a visionary concept. The jury, composed of professors from the Milan Polytechnic, the Mirage board of directors and international professionals, will choose the three best projects based on criteria of creativity, feasibility and innovation. The winners (including 8 honorable mentions), to be announced on 25 March, will have a chance to exhibit their creations at the Mirage Project Point during the FuoriSalone of Milan 2014 (8-13 April). The top three will also receive cash prizes. www.res-tile.com.
